Robert B. Morrison's Curriculum Vitae

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Robert B. Morrison


Bob Morrison is the Managing Partner of Morrison Valuation & Forensic Services, LLC. He has over 10 years of experience in private industry corporate accounting and finance and over 25 years of experience providing valuation, forensic and litigation consulting services.

Bob holds the American Society of Appraisers’ (ASA) Accredited Senior Appraiser designation for Business Valuation.  He also holds the ASA’s Business Valuation Intangible Asset appraisal specialty. He was elected International Secretary/Treasurer of the ASA and is appointed to the Executive Committee.  Bob previously held the elected posts of Member-at-Large, Vice Chairman, and Chairman of the ASA’s Business Valuation Committee and is a former national instructor and course developer for the ASA. He has taught business valuation classes around the country and the world, including being invited to teach on-site for the “Big 4”.

To obtain the Accredited Senior Appraiser status, Bob was required to pass an ethics exam, attend a 16 hour course on the U.S. government recognized Uniform Standards for Professional Appraisal Practice, provide evidence of at least 10,000 hours of actual business valuation experience, complete 108 hours of classroom instruction, pass four three-hour exams on the content taught in those courses, and submit two actual business valuation reports for review by the ASA’s Board of Examiners.  He is further required to complete 100 hours of continuing professional education every five years in order to maintain his accreditation.

To obtain the Intangible Asset appraisal specialty, Bob was required to complete another 54 hours of classroom instruction, pass two more three-hour exams, provide evidence of significant involvement in at least ten intangible assets valuation assignments, and submit an actual intangible asset valuation report for review by the ASA’s Board of Examiners.

In addition to his leadership role in the ASA, Bob is also previously was elected as Vice Chairman then Chairman of the Board of Directors of the International Institute of Business Valuers (IIBV).  The IIBV delivers business valuation education around the globe.  Bob also was the chair of the IIBV Education Committee.

Bob is a member of the faculty at the Stetson University School of Business Administration where he teaches a business valuation course he developed for the university to seniors and graduate student of Stetson’s Business School. He also serves as an adjunct professor in finance at the University of Central Florida.

Bob has provided expert testimony regarding financial and accounting matters in federal and state courts and in arbitration proceedings. He has served as the court appointed Special Master, Arbitrator, and Receiver; and in bankruptcy court as the court appointed Examiner, Chapter 11 Trustee, and specially appointed Chapter 7 Trustee.

Prior to founding MorrisonVFS, Bob was a senior member and practice leader of three international public accounting consulting practices in the areas of financial analysis, forensic accounting, litigation support, business valuation and business damage evaluations. In addition to his client service and practice administration responsibilities, he also served as a national instructor for internal technical training classes.  Immediately prior to founding MorrisonVFS, Bob was southeast Valuation Partner for the fifth largest international public accounting and consulting firm.